Pay Per Click Advertising
Higher returns from every ad pound.
Pay-per-click advertising puts your business at the top of Google and across social feeds the moment someone is ready to buy, and you only pay when they click. We plan, build and manage campaigns that focus every pound on profit, not just clicks, with honest reporting tied to leads, sales and return on ad spend.
What's included
- Account audit
- Campaign build & launch
- Landing page recommendations
- Conversion tracking setup
- Monthly reporting & strategy call
How we help
Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok
Shopping, performance max and remarketing campaigns
Landing page CRO and conversion tracking
Transparent reporting tied to ROAS and CPA
Pay Per Click Advertising explained
We manage paid campaigns across Google Ads (Search, Shopping and Performance Max), Microsoft Ads and Meta (Facebook and Instagram), plus LinkedIn and TikTok where they fit your audience. Every account starts with an audit to cut wasted spend, then a clear plan: the right channels, budgets, audiences and targets agreed with you upfront.
Clicks only matter if they convert, so we pair campaigns with strong landing pages, accurate conversion tracking and ongoing testing of ads, audiences and bids. You see exactly where your budget goes and what it returns. Cost per lead, cost per sale and ROAS. In plain-English monthly reporting and strategy reviews.
Whether you want more enquiries for a service business or more revenue for an online store, we run lean, accountable campaigns that scale up as the numbers prove out, and we are never tied to a single platform, so the recommendation is always what is best for you.
Our process
A clear path from idea to impact
Account Audit
Find wasted spend and quick wins in your current accounts.
Strategy
Channel mix, budget allocation and KPI targets agreed upfront.
Launch
Campaigns built with best-practice structure and full tracking.
Optimise
Daily monitoring, weekly tweaks and monthly strategy reviews.
Affordable pricing
Pricing built to fit your stage
Starting prices for the most common pay per click advertising engagements. Every project is properly scoped first, so you always get a fixed quote before we start.
Starter PPC
For smaller ad budgets up to ~£2k/month spend.
- Google or Meta Ads
- 1 campaign type
- Conversion tracking
- Monthly reporting
Growth PPC
Multi-channel campaigns with active optimisation.
- Google + Meta
- Up to 3 campaign types
- Landing page advice
- Weekly optimisation
Performance PPC
Ecommerce & high-spend accounts (£15k+/mo media).
- Dedicated PPC lead
- Shopping & PMax
- CRO testing
- Bespoke dashboards
Prices in GBP, excl. VAT. Payment plans available on most projects.
FAQ
Questions, answered
What budget do I need for PPC to work?
Most small businesses start with around £1,000 to £2,000 per month in ad spend plus management. We will recommend a realistic budget based on your market, competition and goals before you commit.
Is the ad spend included in your fee?
No. Your media budget is paid directly to Google or Meta. Our fee covers strategy, build, management and reporting, so spend and management are always transparent.
How soon will I see results from PPC?
Unlike SEO, PPC delivers traffic and leads as soon as campaigns go live. We then spend the first weeks optimising to bring your cost per result down.
Which platform is best. Google or Meta?
Google captures people actively searching for what you offer; Meta builds demand and retargets warm audiences. Many businesses benefit from both, and we will advise based on your goals.
Let's talk about your pay per click advertising project.
Drop a few details below and we'll come back within one working day.